UC Berkeley finance leadership Cal Athletics enterprise strategy NIL, ACC & revenue-sharing era

Transforming Financial Challenges into Sustainable Competitive Advantage

I help public universities and athletics enterprises navigate structural disruption through disciplined financial strategy, transparent governance, capital planning, public-private partnerships, and data-driven decision intelligence.

Cal Athletics can become a national model for financially sustainable, mission-driven, broad-based excellence in the new era of college sports.

Explore the Cal Athletics Case Read the CFO Playbook

What I Deliver

Board-ready finance, athletics operating-model discipline, and technology-enabled decision intelligence built for UC governance and California's public accountability.

Scenario Budgeting & Forecasting

Base, upside, and downside models tied to revenue volatility, fixed obligations, liquidity buffers, and sport-level economics.

Governance & Transparency

Regents-ready narratives, clear subsidy logic, and decision cadence across campus leadership, UCOP, alumni, and donors.

Continuous Improvement

Process redesign, KPI management, and modern analytics to create durable efficiencies and financial credibility.

Featured: Cal Athletics Finance Dashboard

A mockup for Tableau or Power BI with drilldowns by sport, unit, and revenue engine.

Cal Athletics finance dashboard mockup

Start Here

If you are evaluating modern athletics finance leadership, begin with the case and the playbook.

Case Example: Cal Athletics FY25-FY27
A CFO-level interpretation of structural drivers, governance, and NIL economics.
CFO Playbook: Reality → Risk → Model → Outcomes
A board-ready framework for financial sustainability and competitive excellence.